Assessing the Impact of Digital Marketing Strategies on the Adoption and Sales of Hydroponic Fodder in Otjisa: A Business Informatics Perspective

As technology continues to shape agriculture, the use of digital marketing to promote hydroponic fodder presents new opportunities for farmers. However, in Otjisa, it remains unclear whether local farmers are leveraging these digital platforms. This study seeks to assess the impact of digital marketing on the adoption and sales of hydroponic fodder in the region. It will explore the factors that influence the use of digital tools, identify current marketing strategies, and evaluate the benefits for local farmers. Using a co-design approach and narrative enquiry, the research will gather insights through storytelling, observation, and focus groups. Findings will inform recommendations aligned with national agricultural policies to empower farmers, strengthen marketing efforts, and enhance livestock feed security.